SIA Snow Show 2012 | Snow-Guru Billy Witcher

Although snow fall has been lull this season, it did not stop nearly 20,000 industry heads from embarking on the annual trip to Denver Co. for the 2012 SIA Snow Show. SIA is the snow sports industry’s largest, most concentrated trade show and turns Denver into a sort of Mecca every January for the who’s who of the snow sports industry.

One of these attendees was BuySnow’s own snow guru Billy Witcher. “SIA is a huge opportunity to meet with all of our vendors in one location, go over the new gear, and discuss strategy for the upcoming year,” he explains. “It sometimes turns into a big party.”

Being a buyer for the past the two years, Witcher has become one of the East Coasts largest opinion leaders when it comes to the latest snow product. Guided by retail mogul and CEO Chuck Morrow, Witcher decides what product will be gracing the pages of for the upcoming season.

“I’m really stoked on a lot of the graphics this year because we’re moving away from the bright 80s-esque colorways to a more tonal, conservative look,” Witcher explains. “Next season will be one of the best outerwear years I’ve seen in a while.”

Here at we are all excited to see what 2013 has in store. For more information regarding product, sizing, or technology, contact us at [email protected] or call toll-free at (866) 268-7669.


I am a snowboarder and action sports pundit from Atlanta, GA. The opinions I express are entirely my own.

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