Press Release: Ambush Board Co. Is Making Moves Again has merged with parent corp.; Ambush Board Co.

Kennesaw, GA, February 19, 2016: Since 1997, Ambush Board Co. has been making moves in board sports.  Ambush was the first ever full-service board sports retailer in Georgia, specializing in skateboarding, wakeboarding, snowboarding, footwear, apparel, and accessories.  Ambush offers the strongest and most desired brands catering to men and women, as well as the young rippers.

Way back in the year 2000, Ambush originated their first e-commerce website; was the web’s first wakeboard only online pro shop and made heads turn with their maxim – “No Skis, No Tubes, No Bulls#!t.” is renowned as the worldwide leader in online wakeboarding retail and continues to set the pace and drive/guide the wakeboard industry.

In 2004, Ambush reinvented board sports online retail again by releasing three distinct niche websites:, offering the very best snowboarding brands;, selling skateboard footwear and apparel; and, dishing out a 24/7 no promo code required Multi-Shoe Discount Program.

The Ambush Board Co. eSquad
The Ambush Board Co. eSquad

Several years later, Ambush Board Co. launched an all-inclusive website,, that encompasses all sports, brands, and categories found on the other four sites.  Building on their legacy and strong brick-and-mortar reputation, has rapidly become the trusted go-to e-commerce website for riders worldwide.

With the ever-evolving landscape of e-commerce,, and have merged into  Why?  It just makes sense!

Now, all customers will have instant access to every product for every sport from every brand in one expertly designed website. has “Everything You Need to Ride”!

About Ambush Board Co.
Ambush Board Co. is a universally recognized global leader in board sports retail.  Founded in 1997 in Kennesaw, GA, Ambush is owned and operated by a core group of devoted skateboarders, wakeboarders, and snowboarders who are deeply invested in the board sports community, and has evolved by staying true to its essential principles of Service, Knowledge, Integrity, Commitment, and Passion.  Ambush always has been and always will be unyielding in their collective efforts to push the progression of board sports retail.


Co-Founder/General Manager/Director of ecommerce - Ambush Board Co. | so-called artist | singer/songwriter | surfer | Individual

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