Archives for Eric

About Eric

Co-Founder/General Manager/Director of ecommerce - Ambush Board Co. | so-called artist | singer/songwriter | surfer | Individual

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Here are my most recent posts

Press Release: Ambush Board Co. Is Making Moves Again has merged with parent corp.; Ambush Board Co.

Kennesaw, GA, February 19, 2016: Since 1997, Ambush Board Co. has been making moves in board sports.  Ambush was the first ever full-service board sports retailer in Georgia, specializing in skateboarding, wakeboarding, snowboarding, footwear, apparel, and accessories.  Ambush offers the strongest and most desired brands catering to men and women, as well as the young rippers.

Way back in the year 2000, Ambush originated their first e-commerce website; was the web’s first wakeboard only online pro shop and made heads turn with their maxim – “No Skis, No Tubes, No Bulls#!t.” is renowned as the worldwide leader in online wakeboarding retail and continues to set the pace and drive/guide the wakeboard industry.

In 2004, Ambush reinvented board sports online retail again by releasing three distinct niche websites:, offering the very best snowboarding brands;, selling skateboard footwear and apparel; and, dishing out a 24/7 no promo code required Multi-Shoe Discount Program.

The Ambush Board Co. eSquad
The Ambush Board Co. eSquad

Several years later, Ambush Board Co. launched an all-inclusive website,, that encompasses all sports, brands, and categories found on the other four sites.  Building on their legacy and strong brick-and-mortar reputation, has rapidly become the trusted go-to e-commerce website for riders worldwide.

With the ever-evolving landscape of e-commerce,, and have merged into  Why?  It just makes sense!

Now, all customers will have instant access to every product for every sport from every brand in one expertly designed website. has “Everything You Need to Ride”!

About Ambush Board Co.
Ambush Board Co. is a universally recognized global leader in board sports retail.  Founded in 1997 in Kennesaw, GA, Ambush is owned and operated by a core group of devoted skateboarders, wakeboarders, and snowboarders who are deeply invested in the board sports community, and has evolved by staying true to its essential principles of Service, Knowledge, Integrity, Commitment, and Passion.  Ambush always has been and always will be unyielding in their collective efforts to push the progression of board sports retail.

Snowboard Flip Tricks?

Every year there are a handful of tricks you have to knock the rust off and then there are ones you’ll never do.  You should take time to watch this little gem and learn some flip trickery this season!

Eiki Helgason – Flip Tricks on His Snowboard” is one of the wildest videos we’ve seen on Transworld Snowboarding.  Who is ready of winter already?!

Top 5 Customizers in Board Sports

I guess they’re called “customizers”?  Or…are they called “configurators”?  I’m referring to those fun little things where you can take a product that exists and personalize it to make it unique to you, to make it your own.  They’re like low-consideration versions of the SIMS.  I like building my own Toyota.  I like designing my own Nikes.  I even have a Bitmoji.  But, it’s when these amusing digital diversions cross paths with my passions – surfing, snowboarding, wake, etc. – that things get really good.  Given all of that, I’m proud to present…

My Top 5 Customizers in Board Sports:

1. Oakley Custom

With Oakley’s customizer you can “Make It Yours” in a couple of different categories, but…as far as I’m concerned, it’s all about the sunglasses.  I took the Holbrook…and gave it a Gray Smoke frame, matte black icons, and Dark Bronze lenses.  The result is kind of like my nod to Lefty Ruggiero.  Check it out:

My Oakley Custom Holbrook

My Oakley Custom Holbrook


2. Converse Blank Canvas

For this one I went with the updated, yet highly classic and relevant Chuck Taylor All Star 70 Ox.  What I came up with is like a run-in between the kids from that Hoosiers movie and every hipster in East Atlanta.  The hackneyed, if not vain, “PERSONAL iD” on the heel stripe is part of the presentation.


3. Board Builder : Channel Islands Surfboards

In my estimation, Al Merrick is the preeminent shaper in the history of surfing.  I paddled out on my first Channel Islands (an MBM) over a decade ago.  I don’t know that I could bring myself to ride anything without the Al Merrick stamp on it.  My shape of choice in this exercise was the current iteration of the Flyer; the aptly named “New Flyer.”  I set up the stringer, the fin plugs…everything.  You can even add air brush art work.  This customization is inspired by Tom Curren.  She’s beautiful.


4. Design Your Nautique

We (as in…Ambush Board Co. and have been friends of and partners with Nautique in a major way for many, many years.  It’s pretty much objectively true that Nautique produces the best wake boats.  The wake they throw is firm, rampy (is that a word?), and huge.  C’mon, I’ll take you for a pull behind this:


5. Lib Tech’s DIY Board Builder

Lib Tech is short for Liberace Technologies, a reference to “Mr. Showmanship,” as well as to Lib Tech’s radically innovative approach to snowboard design and absolute commitment to environmental sustainability.  Lib has long since made a believer out of me.
I want one snowboard that excels in any terrain and in all conditions.  More specifically, I want the Lib Tech TRS – XC2 BTX.  Let’s be real, black is the new black…and the Classic Logo Black top is irresistible (for whatever reason, though, I selected the Classic Logo White base).  I referenced the whole “Banana” thing with black/yellow sidewalls.  This thing is bad:

I woke up like this...

I woke up like this…


So…that’s my top 5 customizers in board sports.  Thank you for indulging me.  If you have any favorites of your own, please post a comment below.

Volcom’s Road Tested: Minnesota Trip Part 2


Minnesota is known for its snow, but not for its downhill snowboarding. So…what is a snowboarder to do with all of that snow and no real mountains to speak of?  Take to the streets, of course.

In Volcom’s Road Tested: Minnesota Trip Part 2, Dylan Alito, Dan Brisse, Seth Huot, and Scott Stevens went to Minnesota and destroyed every obstacle in their path.  That is until someone crashed really hard…

Check out this incredible video brought to you by Volcom and

The Nixon Jibfest: Part 1

As a part of Powder and Rails: Season 3, Vice just released The Nixon JibFest: Part 1.

The concept of “jibbing” first came into the fray in the late ’80s. The Nixon JibFest started in 2000 as an invite-only event. In this episode, the people at Vice look back to the early ‘90s and talk to pioneers JP Walker and Jeremy Jones, who came up with the concept for the original JibFests. Through a combination of archival and current footage, this episode also addresses the chronology of “jibbing”…while assessing the connection between skateboarding and snowboarding. You’ll also hear from Snow Park Technologies‘ Chris Gunnarson and Nixon co-founder, Chad DiNenna, about the so-called anti-competition’s 8-year hiatus, and about making this latest one their biggest and best. This installment of The Nixon JibFest brings together three generations of snowboarders who have all influenced each other on the biggest custom courses that have ever been built. As Jeremy Jones says, “Dudes are just stoked.”

Ride DH2.6 Limited Edition Artist Series Available Now

The Ride DH2.6 Limited Edition Artist Series snowboard is now available at select Ride retailers (like…

The Limited Edition DH2.6 features the visual musings of Mike Aho, an artist, animator, performer, and producer out of Austin, Texas.

Ride describes Aho’s work as “surreal creations of discontent and nostalgic comedy”.

“Mike Aho’s visual art, film work, and music have come together in recent years to create a cohesive body of work that uses low-fidelity sounds and images to create a world of discontent and surreality that is overgrown with people, dying foliage, and nostalgic comedy.  As a commercial artist, he is currently the Art Director of Marketing for Volcom Clothing and has worked with Drag City Records, Matador Records, Transworld Skateboard Magazine, and Roger Skateboards.  Aho’s music project ((sounder)), featuring Jesse Lee and Tom Hoff from the american analog set, has released 2 LPs and 3 EPs, which received praise from NPR and…among many others.  He is the co-creator, writer, and director for the cult-status surrealist comedy ‘The Internet Shack’ for Thrasher Magazine.  Aho has animated/directed videos for Bonnie Prince Billy, The Entrance Band, Mando Diao, and Royal Trux.

The release of the DH2.6 marks the nearing end of the Limited Edition Artist Series era.  The DH2.7, which…will be revealed on November 1st, will be Ride’s final DH limited graphic release.

Here are two 30-second video clips featuring the artwork that appears on the Limited DH2.6:



Snowboarding’s Origins Explored In New Dangerzone Episode

In response to a recent Berrics snowboarding mockery (“If the Alien Workshop can be owned by a snowboard company, there shouldn’t be any hiccups in our transition into the more popular, more respected, more hot chicks, more everything Olympian sport of snowboarding.”), Dangerzone decided to answer back with a little snide sarcasm of their own.

Honestly, though, I think that Dangerzone might be on to something with their assertion that snowboarding is derived from rollerblading, not skateboarding.  It’s so easy for us all to claim skate roots in an attempt to gain acceptance from the coolest and most legitimate of all “Action Sports” (aside from the ancient art of surfing, of course), but we revisionist historians out there know the true story.  Snowboarding isn’t a relative of skateboarding at all.  At our core, we are rollerbladers through and through.

So…let’s embrace this…and move on from the false history that we’ve been trying so desperately to convince ourselves is true for all these years.

Dangerzone Season 3 Episode 13- “Fruit-Boarding” from Nick Visconti on Vimeo.